JURNAL

Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma

Informing, engaging, mobilizing or interacting: Searching for a European model of web campaigning

Judul Artikel:Informing, engaging, mobilizing or interacting: Searching for a European model of web campaigning
Judul Terbitan:SAGE European Journal of Communication
ISSN:
Bahasa:ING
Tempat Terbit:
Tahun:2011
Volume:Vol. 26 Issue 3 2011
Penerbit:
Frekuensi Penerbitan:6 x 1 Tahun
Edisi:
Penulis:Darren G Lilleker, Karolina Koc-Michalska, Eva Johanna Schweitzer, Michal Jacunski,Nigel Jackson, Thierry Vedel
Abstraksi:This study presents data from content analyses of the websites of all parties that stood in the 2009 European parliamentary elections in France, Germany, Great Britain and Poland. It cross-nationally examines the main functions of the websites, the adoption of Web 1.0 and Web 2.0 features, and the political and cultural factors that determine parties’ online communication.The findings show that while the main website function varies across countries, Web 1.0 is still the dominant mode of campaigning. Moreover, offline inequalities within and between nations determine differences in parties’ individual online strategies: specifically, major parties in states with long histories of democracy and EU membership lead the way and offer more interactive and innovative modes of campaigning. On the other hand, minor parties, particularly in Poland, remain in a more Web 1.0, information-heavy mode of communication. This supports the socalled normalization thesis on both the meso and the macro level.
Kata Kunci:elections, European Parliament, Internet, political communication, Web 2.0
Lokasi:P195
Terakreditasi:sudah
Jurusan:Komunikasi