JURNAL

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Desperately constructing ethnic audiences: Antiimmigration discourses and minority audience research in the Netherlands

Judul Artikel:Desperately constructing ethnic audiences: Antiimmigration discourses and minority audience research in the Netherlands
Judul Terbitan:SAGE European Journal of Communication
ISSN:
Bahasa:ING
Tempat Terbit:
Tahun:2013
Volume:Vol. 28 Issue 2 2013
Penerbit:
Frekuensi Penerbitan:6 x 1 Tahun
Edisi:
Penulis:Isabel Awad
Abstraksi:This article examines how minority ethnic audiences are measured, and thus constructed, in the Netherlands today. The analysis shows that this process is tightly woven into the dominant assimilationist and neoliberal discourse. This discourse portrays specific minority groups as deviant in relation to an essentialized notion of Dutchness. Furthermore, it presents social inclusion as an opportunity that is limited to well-adjusted, profitable consumers. Different attempts to represent minority audiences – including efforts to promote a more just minority representation in Dutch media – are compelled to accommodate to this dominant discourse. The article underscores the limited scope for contesting current hegemonic representations of minority groups and national belonging in the Netherlands.
Kata Kunci:Audience research, cultural essentialism, ethnic minorities, neoliberalism, the Netherlands That audiences are discursive constructs is not new in communication scholarship.
Lokasi:P168
Terakreditasi:sudah
Jurusan:Komunikasi