Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | Why are Tailored Messages More Effective? A Multiple Mediation Analysis of a Breast Cancer Screening Intervention |
|---|---|---|
| Judul Terbitan | : | Journal of Communication |
| ISSN | : | 0021-9916 |
| Bahasa | : | ING |
| Tempat Terbit | : | |
| Tahun | : | 2012 |
| Volume | : | Vol. 62 Issue 5 2012 |
| Penerbit | : | |
| Frekuensi Penerbitan | : | 6 x 1 Tahun |
| Edisi | : | |
| Penulis | : | Jakob D. Jensen1, Andy J. King2, Nick Carcioppolo3, & LaShara Davis4 |
| Abstraksi | : | Past research has found that tailoring increases the persuasive effectiveness of a message. However, the observed effect has been small and the explanatory mechanism remains unknown. To address these shortcomings, a tailoring software program was created that personalized breast cancer screening pamphlets according to risk, health belief model constructs, and visual preference. Women aged 40 and older (N=119) participated in a 2 (Tailored vs. Stock Message)×2 (Charts/Graphs vs. Illustrated Visuals)×3 (Nested Replications of the Visuals) experiment. Participants provided with tailored illustrated pamphlets expressed greater breast cancer screening intentions than those provided with other pamphlets. In a test of 10 different mediators, perceived message relevance was found to fully mediate the Tailoring×Visual interaction. |
| Kata Kunci | : | - |
| Lokasi | : | P851 |
| Terakreditasi | : | sudah |
| Jurusan | : | Komunikasi |