Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
Judul Artikel | : | When and How Narratives Persuade: The Role of Suspension of Disbelief in Didactic Versus Hedonic Processing of a Candidate Film |
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Judul Terbitan | : | Journal of Communication |
ISSN | : | 0021-9916 |
Bahasa | : | ING |
Tempat Terbit | : | |
Tahun | : | 2014 |
Volume | : | Vol. 64 Issue 1 2014 |
Penerbit | : | |
Frekuensi Penerbitan | : | 6 x 1 Tahun |
Edisi | : | |
Penulis | : | Patrick Weber1 & Werner Wirth2 |
Abstraksi | : | This study examined how exaggeration in a biographical film about a political candidate affects attitudes toward the candidate, as well as how this attitudinal effect is contingent on goal-oriented processing strategies and mediated by suspension of disbelief (SOD), a tolerant audience response to a perceived lack of realism. On the basis of a randomized 2 (portrayal of the candidate:mildly positive vs. exaggerated) by 2 (modal processing strategy: didactic vs. hedonic) factorial experiment, we found an indirect effect for exaggeration on attitude through SOD as a function of processing strategy. Implications of the study findings for narrative persuasion theory and research are discussed. |
Kata Kunci | : | - |
Lokasi | : | P125 |
Terakreditasi | : | sudah |
Jurusan | : | Komunikasi |