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What Is Most Important for My Country Is Not Most Important for Me: Agenda-Setting Effects in China

Judul Artikel:What Is Most Important for My Country Is Not Most Important for Me: Agenda-Setting Effects in China
Judul Terbitan:Communication Research
ISSN:
Bahasa:ING
Tempat Terbit:USA
Tahun:2012
Volume:Vol. 39 Issue 5 2012
Penerbit:University of Colorado
Frekuensi Penerbitan:6 x 1 Tahun
Edisi:
Penulis:Guoliang Zhang1, Guosong Shao2, and Nicholas David Bowman3
Abstraksi:Employing a public opinion survey and a content analysis of local media, this study sets out to examine of the agenda-setting effect in China. China is highlighted in this study because it is a collectivist, socialist nation whose mainstream media is largely controlled by the state. Data from this study reveal that (a) Chinese people make clear distinctions between issues of personal importance (their personal agenda) and issues of national importance (their social agenda) and (b) the agenda-setting function of Chinese media was only observed when considering one’s social agenda; the personal agenda was not related with the Chinese media agenda. These findings hold true when comparing across different demographic groups on variables such as age, education, news source, and one’s ability to critically analyze news. This article contributes to agenda-setting scholarship by providing empirical evidence of agenda-setting effects in a political and media structure substantially different from the Western structures usually examined in such research.
Kata Kunci:agenda-setting, public agenda, media agenda, China
Lokasi:P662
Terakreditasi:sudah
Jurusan:Komunikasi