JURNAL

Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma

To Your Health: Self-Regulation of Health Behavior Through Selective Exposure to Online Health Messages

Judul Artikel:To Your Health: Self-Regulation of Health Behavior Through Selective Exposure to Online Health Messages
Judul Terbitan:Journal of Communication
ISSN:0021-9916
Bahasa:ING
Tempat Terbit:
Tahun:2013
Volume:Vol. 63 Issue 5 2013
Penerbit:
Frekuensi Penerbitan:6 x 1 Tahun
Edisi:
Penulis:Silvia Knobloch-Westerwick, Benjamin K. Johnson, & Axel Westerwick
Abstraksi:Reaching target audiences is of crucial importance for the success of health communication campaigns, but individuals may avoid health messages if they challenge their beliefs or behaviors.Alab study (N=419) examined effects ofmessages’ consistencywith participants’ behavior and source credibility on selective exposure for 4 health lifestyle topics. Drawing on self-regulation theory and dissonance theory, 3 motivations were examined: self-bolstering, self-motivating, and self-defending. Prior behavior predicted selective exposure across topics, reflecting self-bolstering. Standard-behavior discrepancies also affected selective exposure, consistent with self-motivating rather than self-defending. Selective exposure to highcredibility sources advocating for organic food, fruits and vegetable consumption, exercise, and limiting coffee all fostered accessibility of related standards, whereas messages from low-credibility sources showed no such impact.
Kata Kunci:-
Lokasi:P807
Terakreditasi:sudah
Jurusan:Komunikasi