Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
Judul Artikel | : | To Your Health: Self-Regulation of Health Behavior Through Selective Exposure to Online Health Messages |
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Judul Terbitan | : | Journal of Communication |
ISSN | : | 0021-9916 |
Bahasa | : | ING |
Tempat Terbit | : | |
Tahun | : | 2013 |
Volume | : | Vol. 63 Issue 5 2013 |
Penerbit | : | |
Frekuensi Penerbitan | : | 6 x 1 Tahun |
Edisi | : | |
Penulis | : | Silvia Knobloch-Westerwick, Benjamin K. Johnson, & Axel Westerwick |
Abstraksi | : | Reaching target audiences is of crucial importance for the success of health communication campaigns, but individuals may avoid health messages if they challenge their beliefs or behaviors.Alab study (N=419) examined effects ofmessages’ consistencywith participants’ behavior and source credibility on selective exposure for 4 health lifestyle topics. Drawing on self-regulation theory and dissonance theory, 3 motivations were examined: self-bolstering, self-motivating, and self-defending. Prior behavior predicted selective exposure across topics, reflecting self-bolstering. Standard-behavior discrepancies also affected selective exposure, consistent with self-motivating rather than self-defending. Selective exposure to highcredibility sources advocating for organic food, fruits and vegetable consumption, exercise, and limiting coffee all fostered accessibility of related standards, whereas messages from low-credibility sources showed no such impact. |
Kata Kunci | : | - |
Lokasi | : | P807 |
Terakreditasi | : | sudah |
Jurusan | : | Komunikasi |