Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | The Relationship Between Message Recall and Persuasion: More Complex Than It Seems* |
|---|---|---|
| Judul Terbitan | : | Journal of Communication |
| ISSN | : | 0021-9916 |
| Bahasa | : | ING |
| Tempat Terbit | : | |
| Tahun | : | 2013 |
| Volume | : | Vol. 63 Issue 4 2013 |
| Penerbit | : | |
| Frekuensi Penerbitan | : | 6 x 1 Tahun |
| Edisi | : | |
| Penulis | : | Christopher J. Carpenter1 & Franklin J. Boster2 |
| Abstraksi | : | A strong message recall-attitude relationship was predicted when participants were induced to use memory-based processing to form their attitudes but not when induced to use on-line processing after exposure to a persuasive message. The recall-attitude correlation in the memory-based conditions was expected to be positive when the arguments were strong and negative when they were weak; 240 participants participated in a study to test these predictions. An ample and positive recall-attitude relationship was found when participants were exposed to strong arguments in both processing conditions. A small but negative relationship was found in the weak arguments, on-line processing condition but not the memory-based condition. Parallel findings were obtained when need to evaluate was used to measure processing type. |
| Kata Kunci | : | - |
| Lokasi | : | P661 |
| Terakreditasi | : | sudah |
| Jurusan | : | Komunikasi |