Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | The Persuasive Influence of a Fictional Character’s Trustworthiness |
|---|---|---|
| Judul Terbitan | : | Journal of Communication |
| ISSN | : | 0021-9916 |
| Bahasa | : | ING |
| Tempat Terbit | : | |
| Tahun | : | 2013 |
| Volume | : | Vol. 63 Issue 5 2013 |
| Penerbit | : | |
| Frekuensi Penerbitan | : | 6 x 1 Tahun |
| Edisi | : | |
| Penulis | : | Markus Appel & Martina Mara |
| Abstraksi | : | The present research examined the role of a fictional character’s trustworthiness on narrative persuasion. The authors suggest that trustworthiness indicators within the story, rather than paratextual cues (fact–fiction labeling) affect persuasive outcomes. An experiment on fuel-efficient driving behavior (green driving) was conducted, with behavioral intentions and self-reported behavior (3 weeks postexposure) as dependent variables. A story with a trustworthy character who introduced green driving behavior led to stronger intentions to engage in fuel-efficient driving among car owners than a story with a less trustworthy character who provided the same information or a control story. Low character trustworthiness was particularly detrimental to story-consistent intentions and behavior for recipients who were not deeply immersed into the story world (low narrative presence). |
| Kata Kunci | : | - |
| Lokasi | : | P912 |
| Terakreditasi | : | sudah |
| Jurusan | : | Komunikasi |