Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | The Differential Susceptibility to Media Effects Model |
|---|---|---|
| Judul Terbitan | : | Journal of Communication |
| ISSN | : | 0021-9916 |
| Bahasa | : | ING |
| Tempat Terbit | : | |
| Tahun | : | 2013 |
| Volume | : | Vol. 63 Issue 2 2013 |
| Penerbit | : | |
| Frekuensi Penerbitan | : | 6 x 1 Tahun |
| Edisi | : | |
| Penulis | : | Patti M. Valkenburg & Jochen Peter |
| Abstraksi | : | In this theoretical article, we introduce the Differential Susceptibility to Media Effects Model (DSMM), a new, integrative model to improve our understanding of media effects. The DSMM organizes, integrates, and extends the insights developed in earlier microlevel media-effects theories. It distinguishes 3 types of susceptibility to media effects: dispositional, developmental, and social susceptibility. Using the analogy of a mixing console, the DSMM proposes 3 media response states that mediate media effects: cognitive, emotional, and excitative. The assumptions on which the DSMM is based together explain (a) why some individuals are more highly susceptible tomedia effects than others, (b) how and why media influence those individuals, and (c) how media effects can be enhanced or counteracted. |
| Kata Kunci | : | - |
| Lokasi | : | P221 |
| Terakreditasi | : | sudah |
| Jurusan | : | Komunikasi |