Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | The Attitude–Behavior Relationship in Consumer Conduct: The Role of Norms, Past Behavior, and Self-Identity |
|---|---|---|
| Judul Terbitan | : | The Journal of Social Psychology |
| ISSN | : | |
| Bahasa | : | ING |
| Tempat Terbit | : | |
| Tahun | : | 2008 |
| Volume | : | Vol. 148 Issue 3 2008 |
| Penerbit | : | Heldref Publications |
| Frekuensi Penerbitan | : | 6x 1 tahun |
| Edisi | : | |
| Penulis | : | JOANNE R. SMITH, DEBORAH J. TERRY, ANTONY S. R. MANSTEAD, WINNIFRED R. LOUIS, DIANA KOTTERMAN JACQUELINE WOLFS |
| Abstraksi | : | ABSTRACT. The authors used a revised planned behavior model in the consumer domain. The revised model incorporated separate measures of descriptive and injunctive/ prescriptive norms, self-identity, and past behavior in an effort to improve the predictive power of the theory of planned behavior (TPB; I. Ajzen, 1985) in relation to a self-reported consumer behavior: purchasing one’s preferred soft drink. At Time 1, respondents (N = 112) completed self-report measures of (a) attitudes, (b) perceived behavioral control, (c) descriptive and injunctive/prescriptive norms, (d) self-identity, (e) past behavior, and (f) intentions. The authors assessed self-reported behavior 1 week later (Time 2). Attitudes, injunctive/prescriptive norms, descriptive norms, past behavior, and self-identity were all positively related to purchase intentions, and intentions were predictive of self-reported behavior at Time 2. These findings highlight the utility of the TPB in the consumer domain. |
| Kata Kunci | : | attitude–behavior relations, norms, self-identity, theory of planned behavior |
| Lokasi | : | P311 |
| Terakreditasi | : | sudah |
| Jurusan | : | Psikologi |