JURNAL

Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma

Testing a Dual-Process Model of Media Enjoyment and Appreciation

Judul Artikel:Testing a Dual-Process Model of Media Enjoyment and Appreciation
Judul Terbitan:Journal of Communication
ISSN:0021-9916
Bahasa:ING
Tempat Terbit:
Tahun:2014
Volume:Vol. 64 Issue 3 2014
Penerbit:
Frekuensi Penerbitan:6 x 1 Tahun
Edisi:
Penulis:Robert J. Lewis1, Ron Tamborini2, & René Weber3
Abstraksi:This article presents a dual-processmodel of media entertainment representing 2 psychological appraisal processes, and examines how these processes evoke appreciation or enjoyment as a function of the presence/absence of cognitive conflict.The first process (which characterizes experiences of appreciation) is deliberative and slow, and results fromcognitive conflict. The second process (which characterizes experiences of enjoyment) is automatic and fast, and occurs when cognitive conflict is inconsequential. Both appraisal processes result from the same underlying framework of intuitive preferences. 2 studies vary narrative conflict among sets of intuitive moral domains to test dual-process predictions regarding slow/fast response times and the association of the presence/absence of conflict with self-reported experiences of appreciation/enjoyment. Discussion examines theoretical implications for entertainment research.
Kata Kunci:-
Lokasi:P397
Terakreditasi:sudah
Jurusan:Komunikasi