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Strength of Social Cues in Online Impression Formation: Expanding SIDE Research

Judul Artikel:Strength of Social Cues in Online Impression Formation: Expanding SIDE Research
Judul Terbitan:Communication Research
ISSN:
Bahasa:ING
Tempat Terbit:USA
Tahun:2013
Volume:Vol. 40 Issue 2 2013
Penerbit:University of Colorado
Frekuensi Penerbitan:6 x 1 Tahun
Edisi:
Penulis:Caleb T. Carr1, Jessica Vitak2, and Caitlin McLaughlin3
Abstraksi:The social identity model of deindividuation effects (SIDE) predicts individuals in depersonalized settings associate with those with whom they share a salient social identity and disassociate from others. We challenge the strict ingroup/outgroup bifurcation used in prior research and posit that ingroup perceptions differ across distinct (i.e., moderate and extreme) outgroups. A 2 (high cues vs. low cues) × 3 (ingroup, moderate outgroup, extreme outgroup affiliation) experiment utilized 128 subjects to examine how members of an ingroup view individuals belonging to various outgroups. Findings expand SIDE research by addressing the interaction between the valence of social cues to a social group and the strength of those cues. The interaction demonstrates that ingroup members with stronger social cues are more socially identifiable than ingroup members who provided few cues to their ingroup membership, while extreme outgroup members who minimize cues to their identity are more socially identifiable to ingroup members than outgroup members who provide numerous cues.
Kata Kunci:SIDE, depersonalization, computer-mediated communication, outgroup, impression formation
Lokasi:P261
Terakreditasi:sudah
Jurusan:Komunikasi