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Stimulating the Quasistatistical Organ: Fear of Social Isolation Motivates the Quest for Knowledge of the Opinion Climate

Judul Artikel:Stimulating the Quasistatistical Organ: Fear of Social Isolation Motivates the Quest for Knowledge of the Opinion Climate
Judul Terbitan:Communication Research
ISSN:
Bahasa:ING
Tempat Terbit:USA
Tahun:2013
Volume:Vol. 40 Issue 4 2013
Penerbit:University of Colorado
Frekuensi Penerbitan:6 x 1 Tahun
Edisi:
Penulis:Andrew F. Hayes1, Jörg Matthes2, and William P. Eveland Jr.
Abstraksi:We test an uninvestigated proposition from spiral of silence theory that fear of social isolation (FSI) prompts people to seek out information about the climate of public opinion. Taking a trait-based individual difference perspective, the authors develop and validate a measure of FSI that is less likely to produce the interpretational problems that plague existing measures. Then, using data from eight countries spread across four continents, the authors examine whether those who fear social isolation to a greater extent are more likely to attend to a particular source of information in the social environment about public opinion—mass media reports of public opinion polls. Study results support spiral of silence theory’s prediction—FSI does appear to motivate people to ascertain what the public thinks. However, there may be some cultural boundaries to this process.
Kata Kunci:measurement, public opinion polls, spiral of silence
Lokasi:P441
Terakreditasi:sudah
Jurusan:Komunikasi