Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | Social Diffusion of Campaign Effects: Campaign-Generated Interpersonal Communication as a Mediator of Antitobacco Campaign Effects |
|---|---|---|
| Judul Terbitan | : | Communication Research |
| ISSN | : | |
| Bahasa | : | ING |
| Tempat Terbit | : | USA |
| Tahun | : | 2012 |
| Volume | : | Vol. 39 Issue 1 2012 |
| Penerbit | : | University of Colorado |
| Frekuensi Penerbitan | : | 6 x 1 Tahun |
| Edisi | : | |
| Penulis | : | Yoori Hwang1 |
| Abstraksi | : | This study examines the role of campaign conversation in the generation and diffusion of campaign effects. Based on Hornik’s social diffusion model of campaign influence, this study tests whether campaign conversation, along with campaign exposure, can be a process through which a campaign affects a person’s health perceptions using secondary analyses of the TruthSM campaign data. The results of a multilevel modeling of the Legacy Media Tracking Survey (LMTS) data (n = 10,357) show that the effect of the TruthSM campaign activity in the media on individuals’ smoking-related beliefs was conveyed through campaign exposure and campaign conversation. Theoretical and practical implications for campaign planning and evaluation are discussed in this article. |
| Kata Kunci | : | social diffusion, interpersonal communication, exposure, antismoking campaign |
| Lokasi | : | P120 |
| Terakreditasi | : | sudah |
| Jurusan | : | Komunikasi |