JURNAL

Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma

Social and Heuristic Approaches to Credibility Evaluation Online

Judul Artikel:Social and Heuristic Approaches to Credibility Evaluation Online
Judul Terbitan:Journal of Communication
ISSN:0021-9916
Bahasa:ING
Tempat Terbit:
Tahun:2010
Volume:Vol. 60 Issue 3 2010
Penerbit:
Frekuensi Penerbitan:6 x 1 Tahun
Edisi:
Penulis:Miriam J. Metzger, Andrew J. Flanagin, & Ryan B. Medders
Abstraksi:The tremendous amount of information available online has resulted in considerable research on information and source credibility. The vast majority of scholars, however, assume that individuals work in isolation to form credibility opinions and that people must assess information credibility in an effortful and time-consuming manner. Focus group data from 109 participants were used to examine these assumptions. Results show thatmost users rely on others to make credibility assessments, often through the use of group-based tools. Results also indicate that rather than systematically processing information, participants routinely invoked cognitive heuristics to evaluate the credibility of information and sources online. These findings are leveraged to suggest a number of avenues for further credibility theorizing, research, and practice.
Kata Kunci:-
Lokasi:P413
Terakreditasi:sudah
Jurusan:Komunikasi