Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | Self-Reported News Attention Does Assess Differential Processing of Media Content: An Experiment on Risk Perceptions Utilizing a Random Sample of U.S. Local Crime and Accident News |
|---|---|---|
| Judul Terbitan | : | Journal of Communication |
| ISSN | : | 0021-9916 |
| Bahasa | : | ING |
| Tempat Terbit | : | |
| Tahun | : | 2009 |
| Volume | : | Vol. 59 Issue 1 2009 |
| Penerbit | : | |
| Frekuensi Penerbitan | : | 6 x 1 Tahun |
| Edisi | : | |
| Penulis | : | Michael D. Slater, Catherine E. Goodall, & Andrew F. Hayes |
| Abstraksi | : | Evidence for media effects in survey research often depends upon measures of selfreported attention to various types of media content, under the assumption that such attention measures gauge the extent of cognitive processing of content. However, effects associated with self-reports of attention might often be due to reverse causation (the attitude or knowledge tested as the outcome might in fact give rise to self-reports of greater attention) or third variable effects. To better assess whether self-reported attention to content actually measures differential processing of content, an experiment was conducted in the context of media influences on health and safety risk perceptions. A pool of 120 eligible news stories concerning violent crime, car crashes, and other unintentional injuries was randomly selected from a national random sample of such news coverage. These stories were manipulated to contain or not contain reference to alcohol as a contributing factor in the incident. Consistent with predictions and prior crosssectional survey results, self-reports of attention and the exposure treatment interacted in estimating concern about alcohol-related risks, with the pattern of results suggesting that between-participant differences in self-reports of attention in fact reflected differences in processing of the message. Methodological advantages of using random samples of messages in experiments for inference are also discussed. |
| Kata Kunci | : | - |
| Lokasi | : | P177 |
| Terakreditasi | : | sudah |
| Jurusan | : | Komunikasi |