Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | Repeated Exposure to Narrative Entertainment and the Salience of Moral Intuitions |
|---|---|---|
| Judul Terbitan | : | Journal of Communication |
| ISSN | : | 0021-9916 |
| Bahasa | : | ING |
| Tempat Terbit | : | |
| Tahun | : | 2014 |
| Volume | : | Vol. 64 Issue 3 2014 |
| Penerbit | : | |
| Frekuensi Penerbitan | : | 6 x 1 Tahun |
| Edisi | : | |
| Penulis | : | Allison Eden1, Ron Tamborini2, Matthew Grizzard3, Robert Lewis4, Rene Weber5, & Sujay Prabhu2 |
| Abstraksi | : | R. Tamborini (2011, 2012) recently proposed the model of intuitive morality and exemplars (MIME), which combines theoretical developments in moral psychology with media theory to predict the influence of media exposure on morality. To test predictions from this model, a quasi-experimental study conducted over 8 weeks exposed selected participants to an online soap opera. Participants’moral intuitions weremeasured pre-exposure and postexposure. Consistent with predictions, results showed that repeated exposure tomorally relevant media content is capable of influencing the salience of moral intuitions. The findings are consistent with the model’s description of underlying mechanisms explicating the manner in which entertainment can influence moral judgments, and demonstrate the value of understanding the relationship between exposure to entertainment and moral judgment processes. |
| Kata Kunci | : | - |
| Lokasi | : | P501 |
| Terakreditasi | : | sudah |
| Jurusan | : | Komunikasi |