Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
Judul Artikel | : | Reinforcement of the Political Self Through Selective Exposure to Political Messages |
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Judul Terbitan | : | Journal of Communication |
ISSN | : | 0021-9916 |
Bahasa | : | ING |
Tempat Terbit | : | |
Tahun | : | 2011 |
Volume | : | Vol. 61 Issue 2 2011 |
Penerbit | : | |
Frekuensi Penerbitan | : | 6 x 1 Tahun |
Edisi | : | |
Penulis | : | Silvia Knobloch-Westerwick1 & Jingbo Meng2 |
Abstraksi | : | The idea that recipients prefer messages that reinforce preexisting attitudes and selfperceptions has pervaded much communication research, but effects of selective exposure are rarely examined. This 2-session experiment (n = 157) investigates such effects. The first session presented computerized questions on 12 political issue attitudes and political self-concept. Accessibility data were collected based on response times. In the second session, participants browsed through an online magazine including 4 of the 12 issues, each issue being covered by 2 articles featuring opposing viewpoints. Selective exposure was logged and categorized as attitude-consistent or counterattitudinal. Finally, a questionnaire repeated measures for attitudes and self-concept.The results show that participants preferred attitudeconsistent over counterattitudinal messages, which strengthened the political self-concept through increased accessibility. |
Kata Kunci | : | - |
Lokasi | : | P349 |
Terakreditasi | : | sudah |
Jurusan | : | Komunikasi |