JURNAL

Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma

Reinforcement of the Political Self Through Selective Exposure to Political Messages

Judul Artikel:Reinforcement of the Political Self Through Selective Exposure to Political Messages
Judul Terbitan:Journal of Communication
ISSN:0021-9916
Bahasa:ING
Tempat Terbit:
Tahun:2011
Volume:Vol. 61 Issue 2 2011
Penerbit:
Frekuensi Penerbitan:6 x 1 Tahun
Edisi:
Penulis:Silvia Knobloch-Westerwick1 & Jingbo Meng2
Abstraksi:The idea that recipients prefer messages that reinforce preexisting attitudes and selfperceptions has pervaded much communication research, but effects of selective exposure are rarely examined. This 2-session experiment (n = 157) investigates such effects. The first session presented computerized questions on 12 political issue attitudes and political self-concept. Accessibility data were collected based on response times. In the second session, participants browsed through an online magazine including 4 of the 12 issues, each issue being covered by 2 articles featuring opposing viewpoints. Selective exposure was logged and categorized as attitude-consistent or counterattitudinal. Finally, a questionnaire repeated measures for attitudes and self-concept.The results show that participants preferred attitudeconsistent over counterattitudinal messages, which strengthened the political self-concept through increased accessibility.
Kata Kunci:-
Lokasi:P349
Terakreditasi:sudah
Jurusan:Komunikasi