JURNAL

Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma

Preelection Selective Exposure: Confirmation Bias Versus Informational Utility

Judul Artikel:Preelection Selective Exposure: Confirmation Bias Versus Informational Utility
Judul Terbitan:Communication Research
ISSN:
Bahasa:ING
Tempat Terbit:USA
Tahun:2012
Volume:Vol. 39 Issue 2 2012
Penerbit:University of Colorado
Frekuensi Penerbitan:6 x 1 Tahun
Edisi:
Penulis:Silvia Knobloch-Westerwick1 and Steven B. Kleinman1
Abstraksi:The glut of media coverage prior to a presidential election requires individuals to selectively expose themselves to some messages and not others. The study involves a two-session online quasi-experiment with 205 participants that was conducted before the 2008 presidential election. Hypotheses on confirmation bias and information utility driving selective exposure prior to an election are tested. Results confirm that information utility can override a confirmation bias and motivate exposure if a government change is likely and the favored party is likely to lose the election. Moreover, participants with frequent habitual online news use do not exhibit a confirmation bias. However, participants whose favored party was likely to win the election and participants with infrequent online news consumption show a significant confirmation bias.
Kata Kunci:selective exposure, election, confirmation bias, informational utility, online
Lokasi:P171
Terakreditasi:sudah
Jurusan:Komunikasi