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Morality and Prosocial Behavior: The Role of Awareness, Responsibility, and Norms in the Norm Activation Model

Judul Artikel:Morality and Prosocial Behavior: The Role of Awareness, Responsibility, and Norms in the Norm Activation Model
Judul Terbitan:The Journal of Social Psychology
ISSN:
Bahasa:ING
Tempat Terbit:
Tahun:2009
Volume:Vol. 149 Issue 4 2009
Penerbit:Heldref Publications
Frekuensi Penerbitan:6x 1 tahun
Edisi:
Penulis:JUDITH I. M. DE GROOT, LINDA STEG
Abstraksi:ABSTRACT. The authors examined the relationships between variables included in the Norm Activation Model (NAM; S. H. Schwartz, 1977) of prosocial behavior. Specifically, they evaluated the strength of 2 commonly used interpretations of this model: the NAM as a mediator model and the NAM as a moderator model. For the most part, 5 studies focusing on a variety of prosocial intentions and behavior support the NAM as a mediator model. Furthermore, these studies validate past research by showing that variables included in the NAM are powerful in explaining a diversity of prosocial intentions and behavior in the social and environmental contexts.
Kata Kunci:environmental, norm activation, personal norms, prosocial behavior
Lokasi:P425
Terakreditasi:sudah
Jurusan:Psikologi