JURNAL

Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma

Mirror or Molder? A Study of Media Coverage, Stock Prices, and Trading Volumes in Germany

Judul Artikel:Mirror or Molder? A Study of Media Coverage, Stock Prices, and Trading Volumes in Germany
Judul Terbitan:Journal of Communication
ISSN:0021-9916
Bahasa:ING
Tempat Terbit:
Tahun:2011
Volume:Vol. 61 Issue 1 2011
Penerbit:
Frekuensi Penerbitan:6 x 1 Tahun
Edisi:
Penulis:Bertram Scheufele1, Alexander Haas2, & Hans-Bernd Brosius2
Abstraksi:This article investigates the short-term relationship between media coverage, stock prices, and trading volumes of eight listed German companies. A content analysis of news reports about the selected companies and a secondary analysis of the daily changes in closing prices and the trading volumes of these companies were combined in a time-series design. After ARIMAmodeling each of them, the results suggest that media coverage rather reflects than shapes the development at stock exchanges from a short-term perspective (2 months). There were almost no hints for a widespread media effect, that is, an impact on so many investors that it will result in a measurable change in stock prices or trading volumes. Finally, theoretical and methodological consequences for exploring widespread media effects are discussed.
Kata Kunci:-
Lokasi:P48
Terakreditasi:sudah
Jurusan:Komunikasi