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Minority Status and the Use of Computer- Mediated Communication: A Test of the Social Diversification Hypothesis

Judul Artikel:Minority Status and the Use of Computer- Mediated Communication: A Test of the Social Diversification Hypothesis
Judul Terbitan:Communication Research
ISSN:
Bahasa:ING
Tempat Terbit:USA
Tahun:2012
Volume:Vol. 39 Issue 3 2012
Penerbit:University of Colorado
Frekuensi Penerbitan:6 x 1 Tahun
Edisi:
Penulis:Gustavo S. Mesch1
Abstraksi:Group differences in the use of computer-mediated communication (CMC) were investigated, to test the diversification hypothesis that argues that minorities and immigrants will be more likely to use CMC to compensate for their lack of social capital. Data were gathered from a sample of Internet users reflecting the percentage of minorities in the general population (n = 1,264). The results provide support for the hypothesis, indicating that in multicultural societies disadvantaged groups show greater motivation to use CMC to expand business and occupational contacts, whereas members of the majority group are more motivated to use CMC to maintain existing family and friendships ties. Implications of the finding are discussed.
Kata Kunci:computer-mediated communication, digital divide, communication channel choice, social networking sites
Lokasi:P318
Terakreditasi:sudah
Jurusan:Komunikasi