Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | Mediators of the Effects of Cold–Warm Communication on Attraction Toward Online Service Providers |
|---|---|---|
| Judul Terbitan | : | The Journal of Social Psychology |
| ISSN | : | |
| Bahasa | : | ING |
| Tempat Terbit | : | |
| Tahun | : | 2008 |
| Volume | : | Vol. 148 Issue 3 2008 |
| Penerbit | : | Heldref Publications |
| Frekuensi Penerbitan | : | 6x 1 tahun |
| Edisi | : | |
| Penulis | : | RAMADHAR SINGH, CLARA YULIN LEE |
| Abstraksi | : | ABSTRACT. Undergraduate students (N = 120) in Singapore sought advice from the experimenter’s confederate via e-mail or phone. After receiving a scripted warm or cold reply from the online service provider, participants rated their general attitude toward the service provided, positive and negative affect, and attraction toward the service provider. The effect of warm versus cold communication on attraction toward the online service provider was partly mediated by general attitude, positive affect, and negative affect. The results indicate that attitude that influences attraction through affect can itself be a mediator when it is formed through online interactions. |
| Kata Kunci | : | attachment, attitudes, attraction, online service providers, technology |
| Lokasi | : | P375 |
| Terakreditasi | : | sudah |
| Jurusan | : | Psikologi |