Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | Media Enjoyment as Need Satisfaction: The Contribution of Hedonic and Nonhedonic Needs |
|---|---|---|
| Judul Terbitan | : | Journal of Communication |
| ISSN | : | 0021-9916 |
| Bahasa | : | ING |
| Tempat Terbit | : | |
| Tahun | : | 2011 |
| Volume | : | Vol. 61 Issue 6 2011 |
| Penerbit | : | |
| Frekuensi Penerbitan | : | 6 x 1 Tahun |
| Edisi | : | |
| Penulis | : | Ron Tamborini1, Matthew Grizzard1, Nicholas David Bowman2, Leonard Reinecke3, Robert J. Lewis1, & Allison Eden4 |
| Abstraksi | : | Most early research on entertainment defines media enjoyment in functional terms as the satisfaction of hedonic needs. Two studies demonstrate the value of including nonhedonic and hedonic need satisfaction in defining enjoyment. Both studies find support for a needsatisfaction model showing that hedonic (arousal and affect) and nonhedonic (competence and autonomy) need satisfaction account for unique variance in enjoyment experienced during video game play. Study 2 extends the findings of Study 1 to account for noninteractive media entertainment enjoyment. Results show hedonic and nonhedonic need satisfaction to be distinct but complementary components of media enjoyment. Discussion focuses on the advantage of a needs-based approach for understanding positive valuations of media and offers a new perspective on the enjoyment–appreciation distinction. |
| Kata Kunci | : | - |
| Lokasi | : | P1025 |
| Terakreditasi | : | sudah |
| Jurusan | : | Komunikasi |