Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | Involved, Transported, or Emotional? Exploring the Determinants of Change in Knowledge, Attitudes, and Behavior in Entertainment-Education |
|---|---|---|
| Judul Terbitan | : | Journal of Communication |
| ISSN | : | 0021-9916 |
| Bahasa | : | ING |
| Tempat Terbit | : | |
| Tahun | : | 2011 |
| Volume | : | Vol. 61 Issue 1 2011 |
| Penerbit | : | |
| Frekuensi Penerbitan | : | 6 x 1 Tahun |
| Edisi | : | |
| Penulis | : | Sheila T. Murphy, Lauren B. Frank, Meghan B. Moran, & Paula Patnoe-Woodley |
| Abstraksi | : | This study examined how 3 constructs—involvement with a specific character, involvement with the narrative (Green and Brock’s construct of transportation), and viewers’ emotional reaction to the narrative—produce entertainment-education (EE) effects. A pretest/posttest survey of 167 regular viewers measured the effects of exposure to a lymphoma storyline on a television drama, Desperate Housewives. Transportation or involvement with the narrative was the best predictor of change in relevant knowledge, attitudes, and behavior. Although involvement with a specific character has been hailed an important direct predictor of EE effects, a structural equationmodel indicated that character involvement may bemore important for its ability to heighten transportation and emotion, which, in turn, produce changes in viewers’ knowledge, attitudes, and behavior. |
| Kata Kunci | : | - |
| Lokasi | : | P407 |
| Terakreditasi | : | sudah |
| Jurusan | : | Komunikasi |