Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | Identification With Characters and Discussion of Taboo Topics After Exposure to an Entertainment Narrative About Sexual Health |
|---|---|---|
| Judul Terbitan | : | Journal of Communication |
| ISSN | : | 0021-9916 |
| Bahasa | : | ING |
| Tempat Terbit | : | |
| Tahun | : | 2011 |
| Volume | : | Vol. 61 Issue 3 2011 |
| Penerbit | : | |
| Frekuensi Penerbitan | : | 6 x 1 Tahun |
| Edisi | : | |
| Penulis | : | Emily Moyer-Gus ´ e, Adrienne H. Chung, & Parul Jain |
| Abstraksi | : | Individuals often avoid discussing sexual history and safer sex with sexual partners, increasing the likelihood of negative health consequences. Research and theorizing on narrative influence suggest that television programs in which charactersmodel conversations about safer sexmay provide social scripts to viewers and influence behavior. This experiment tested this effect and examined the underlying mechanisms. Participants were randomly assigned to view a program that either did or did not depict characters modeling sexual discussion. Exposure to the modeled behavior motivated viewers to engage in sexual discussions over the next 2 weeks. Greater identification with these characters facilitated this effect by enhancing viewers’ self-efficacy and reducing counterarguing. Implications for research on narrative influence more generally are discussed. |
| Kata Kunci | : | - |
| Lokasi | : | P387 |
| Terakreditasi | : | sudah |
| Jurusan | : | Komunikasi |