Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | Identification as a Mechanism of Narrative Persuasion |
|---|---|---|
| Judul Terbitan | : | Communication Research |
| ISSN | : | |
| Bahasa | : | ING |
| Tempat Terbit | : | USA |
| Tahun | : | 2012 |
| Volume | : | Vol. 39 Issue 6 2012 |
| Penerbit | : | University of Colorado |
| Frekuensi Penerbitan | : | 6 x 1 Tahun |
| Edisi | : | |
| Penulis | : | Anneke de Graaf1, Hans Hoeken2, José Sanders2, and Johannes W. J. Beentjes1 |
| Abstraksi | : | To provide a causal test of identification as a mechanism of narrative persuasion, this study uses the perspective from which a story is told to manipulate identification experimentally and test effects on attitudes. In experiment 1, 120 participants read a story that was told either from the perspective of one character or another character, with both characters having opposing goals. Results showed that perspective influenced identification and story consistency of attitudes. Moreover, identification with one of the characters mediated the effect of perspective on attitudes. In experiment 2, 200 participants read a different story that was told from one of two perspectives, with both characters having opposing opinions. Results showed that identification with both characters mediated the effect of perspective on attitudes. The results of these experiments indicate that identification can be a mechanism of narrative persuasion. |
| Kata Kunci | : | narrative persuasion, identification, narrative engagement, transportation, perspective |
| Lokasi | : | P803 |
| Terakreditasi | : | sudah |
| Jurusan | : | Komunikasi |