JURNAL

Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma

I like news. Searching for the ‘Holy Grail’ of social media: The use of Facebook by Dutch news media and their audiences

Judul Artikel:I like news. Searching for the ‘Holy Grail’ of social media: The use of Facebook by Dutch news media and their audiences
Judul Terbitan:SAGE European Journal of Communication6
ISSN:
Bahasa:ING
Tempat Terbit:
Tahun:2013
Volume:Vol. 28 Issue 6 2013
Penerbit:
Frekuensi Penerbitan:6 x 1 Tahun
Edisi:
Penulis:Sanne Hille, and Piet Bakker
Abstraksi:News media are increasingly using Facebook as a platform for distribution and user interaction. This article focuses on how Dutch media use Facebook and how audiences participate. By using Facebook, media outsource part of their distribution to a third party platform, avoiding maintenance costs while also hoping for additional revenues because of the increased website traffic. Results indicate that offline and online presence of legacy media do not predict their footprint on Facebook. Media do not seem to have a clear strategy on using Facebook, which leads to an underperformance on the social media platform with low participation and minimal interaction. As users ‘like’ media and ‘share’ stories, ‘audience distribution’ would be a better term to describe these practices than ‘audience participation’.
Kata Kunci:Audience participation, Facebook, journalism, news media, social media
Lokasi:P663
Terakreditasi:sudah
Jurusan:Komunikasi