Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
Judul Artikel | : | Horton and Wohl Revisited: Exploring Viewers’ Experience of Parasocial Interaction |
---|---|---|
Judul Terbitan | : | Journal of Communication |
ISSN | : | 0021-9916 |
Bahasa | : | ING |
Tempat Terbit | : | |
Tahun | : | 2011 |
Volume | : | Vol. 61 Issue 6 2011 |
Penerbit | : | |
Frekuensi Penerbitan | : | 6 x 1 Tahun |
Edisi | : | |
Penulis | : | Tilo Hartmann & Charlotte Goldhoorn |
Abstraksi | : | Linking back to D. Horton and R. Wohl (1956), the present approach conceptualizes and empirically examines viewers’ parasocial interaction experience with a TV performer. Causes and outcomes of parasocial interaction experience are examined. To this end, a new Experience of Parasocial Interaction (EPSI) scale is introduced. In a 2 (Bodily Addressing) × 2 (Verbal Addressing) between-subjects experiment (N = 198) viewers reported a more intense parasocial experience if they were addressed by a TV performer on a bodily and verbal level. In addition, the more viewers perceived the performer to be attractive and the stronger their perspective-taking ability, the more intense their parasocial experience. Stronger parasocial experience resulted in higher commitment to social norms and a greater enjoyment of the exposure situation. |
Kata Kunci | : | - |
Lokasi | : | P1104 |
Terakreditasi | : | sudah |
Jurusan | : | Komunikasi |