Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | Gendering the Self: Selective Magazine Reading and Reinforcement of Gender Conformity |
|---|---|---|
| Judul Terbitan | : | Communication Research |
| ISSN | : | |
| Bahasa | : | ING |
| Tempat Terbit | : | USA |
| Tahun | : | 2012 |
| Volume | : | Vol. 39 Issue 3 2012 |
| Penerbit | : | University of Colorado |
| Frekuensi Penerbitan | : | 6 x 1 Tahun |
| Edisi | : | |
| Penulis | : | Silvia Knobloch-Westerwick1 and Gregory J. Hoplamazian1 |
| Abstraksi | : | Based on gender schema theory, social role theory, and social-cognitive theory, this study investigated whether biological sex and gender conformity (femininity and masculinity) predict selective exposure to gender-typed magazines and whether this exposure, in turn, reinforces gender conformity. Participants browsed full issues—three women’s magazines, three associated with male readers, and three news magazines—while being taped. Before and after browsing, participants indicated their femininity and masculinity. Results show a strong impact of biological sex on selective magazine reading, resulting in gender-typed media use. However, gender conformity also influenced exposure. Moreover, mediation analyses showed that selective exposure to gender-typed magazines had a reinforcing effect on the gendered self-concept. |
| Kata Kunci | : | gender, selective exposure, magazines, gender conformity, sex-role inventory |
| Lokasi | : | P358 |
| Terakreditasi | : | sudah |
| Jurusan | : | Komunikasi |