JURNAL

Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma

Examining International Country-to-Country Flow of Theatrical Films

Judul Artikel:Examining International Country-to-Country Flow of Theatrical Films
Judul Terbitan:Journal of Communication
ISSN:0021-9916
Bahasa:ING
Tempat Terbit:
Tahun:2010
Volume:Vol. 60 Issue 1 2010
Penerbit:
Frekuensi Penerbitan:6 x 1 Tahun
Edisi:
Penulis:W. Wayne Fu & Clarice Sim
Abstraksi:The present study examined the country-to-country flow of theatrical films. We hypothesize that a country’s level of film imports is influenced by the domestic cinema market size of the exporter, and cultural and linguistic ties between the 2 countries. Regression models tested a dataset drawn from UNESCO’s data on annual film imports from major cinema-exporting markets. Results revealed that trade traffic rises with exporters’ and importers’ home cinema economies, but is lessened by cultural distance between them. The test of the interactional effect of market size and cultural distance, however, reveals that the film flow’s cultural discount was significantly moderated by the exporter’s market size, which advances the literature. Finally, the flow escalates when both sides speak a common language.
Kata Kunci:-
Lokasi:P120
Terakreditasi:sudah
Jurusan:Komunikasi