Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | American Symbolism in Intercultural Communication: An Animosity/ Ethnocentrism Perspective on Intergroup Relations and Consumer Attitudes |
|---|---|---|
| Judul Terbitan | : | Journal of Communication |
| ISSN | : | 0021-9916 |
| Bahasa | : | ING |
| Tempat Terbit | : | |
| Tahun | : | 2010 |
| Volume | : | Vol. 60 Issue 3 2010 |
| Penerbit | : | |
| Frekuensi Penerbitan | : | 6 x 1 Tahun |
| Edisi | : | |
| Penulis | : | May O. Lwin1, Andrea J. S. Stanaland 2, & Jerome D. Williams3 |
| Abstraksi | : | What leads to acceptance versus rejection of messages that represent one’s own culture/ingroup, or a foreign culture/out-group? We investigate how symbols in mass communication might be used to overcome biases toward in-group and out-group messages. We experimentally study these effects across countries representing varying levels of consumer ethnocentrism (which relates to attitudes about one’s own country, or in-group) and country-specific animosity (which relates to attitudes about a particular foreign country, or out-group).We select 4 countries based on varying levels of ethnocentrism and U.S.-focused animosity. Using a Social Identity perspective, we find support for asymmetries of response regarding in-group preference and out-group discrimination within the context of U.S. and indigenous cultural representations in the form of symbols and brands. |
| Kata Kunci | : | - |
| Lokasi | : | P491 |
| Terakreditasi | : | sudah |
| Jurusan | : | Komunikasi |