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A New Era of Minimal Effects? A Response to Bennett and Iyengar

Judul Artikel:A New Era of Minimal Effects? A Response to Bennett and Iyengar
Judul Terbitan:Journal of Communication
ISSN:0021-9916
Bahasa:ING
Tempat Terbit:
Tahun:2010
Volume:Vol. 60 Issue 1 2010
Penerbit:
Frekuensi Penerbitan:6 x 1 Tahun
Edisi:
Penulis:R. Lance Holbert, R. Kelly Garrett, & Laurel S. Gleason
Abstraksi:This article takes up Bennett and Iyengar’s (2008) call for debate about the future of political communication effects research. We outline 4 key criticisms. First, Bennett and Iyengar are too quick to dismiss the importance of attitude reinforcement, long recognized as an important type of political media influence. Second, the authors take too narrow a view of the sources of political information, remaining fixated on news. Third, they offer an incomplete portrayal of selective exposure, exaggerating the extent to which individuals avoid attitudediscrepant information. Finally, they lean toward determinism when describing the role technologies play in shaping our political environment. In addition, we challenge Bennett and Iyengar’s assertion that only brand new theory can serve to help researchers understand today’s political communication landscape. We argue that existing tools, notably the Elaboration Likelihood Model (ELM), retain much utility for examining political media effects. Contrary to Bennett and Iyengar’s claims, the ELM suggests that the contemporary political information environment does not necessarily lead to minimal effects.
Kata Kunci:-
Lokasi:P15
Terakreditasi:sudah
Jurusan:Komunikasi