Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
Judul Artikel | : | 50% Off or Buy One Get One Free? Frame Preference as a Function of Consumable Nature in Dairy Products |
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Judul Terbitan | : | The Journal of Social Psychology |
ISSN | : | |
Bahasa | : | ING |
Tempat Terbit | : | |
Tahun | : | 2007 |
Volume | : | Vol. 147 Issue 4 2007 |
Penerbit | : | Heldref Publications |
Frekuensi Penerbitan | : | 6x 1 tahun |
Edisi | : | |
Penulis | : | SHU LI, SHU LI, YONG WANG |
Abstraksi | : | Previous studies on how framing differentially affects consumer perceptions of value from equivalent deals indicate that perceptions of deal value from price-saving versus extra-product promotions are moderated by the stock-up characteristic of the category. In this study, the authors explored the relationship between stock-up characteristic and frame preference and the influence of the consumable nature of goods on frame preference. An experiment involving 223 student participants showed that consumable nature, but not stock-up characteristic, affected frame preference. The authors discuss the implications of this finding for the study of information framing and how it impacts consumer judgment and decision making. |
Kata Kunci | : | advertising, decision making, sales promotion |
Lokasi | : | P413 |
Terakreditasi | : | sudah |
Jurusan | : | Psikologi |